And curiously, buying an exclusive timepiece to tell it is expensive. Often when interviewed, a celebrity when asked to state their ultimate luxury will say time. Yet if we are to reflect on ‘success’ and what it means to have time on our hands, rather than being bound to it, a paradox exists. If we are in the public eye or have ‘made it’ this image must be ‘upheld’.
It requires maintenance to remain on top. Demands therefore increase and energy is needed to keep up with a tight schedule so that everything runs to time, because it counts. And even more amusing is the fact that if we have plenty of this commodity — the construct we call time — we do not even need to own a watch to mark its passage, for we have the time to listen to the church bells chiming, or to notice where the sun is in relation to the horizon, or to simply dream, happily engaged, not minding if it flies.