Panier of Plenty

The corner shop

My curiosity was aroused; it is clear that this sign hails from another
era, and in France e-mail is just ‘mail’. Thanks to Frédéric and the
Hachette dictionary, I discovered émail is the process of enamelling
metal. In this instance, the sign was used to promote the manufacture of
advertising plaques – painted on the wall of a shop in a tiny hilltop village.

(La quincaillerie est l’ensemble d’objets ou ustensiles en métal,
c’est aussi le nom donné au magasin où l’on commerce ces produits.)

Etc, etc

Advertising has come a long way since the days when ‘etc, etc’ said it all.

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This entry was published on March 26, 2012 at 10:21 pm. It’s filed under France, French Culture, La Vie Quotidienne, Languedoc Roussillon, Life, Lifestyle, Mediterranean, Photography, Pyrénées, Travel and tagged , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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